Media Coverage
Econiq selects Beacon and Company’s Sales Coach as a sales management add-on for its Frontline Sales and Service Enterprise solution.
Burlington Massachusetts, January 3, 2008. Econiq, a provider of enterprise solutions to improve frontline sales effectiveness and productivity for financial institutions, announced today the selection of Beacon Sales Coach© as a sales management and training enhancement for its Frontline Sales Effectiveness enterprise solution.
The Econiq solution enables banking frontline staff to capture valuable customer data quickly and unobtrusively during the course of any customer interaction. This information can then be used in real time or in future customer sessions to recommend bank products and services that satisfy a real and immediate customer need.
The Beacon Sales Coach set of sales management and coaching materials provides customers with an exceptional experience at all points of contact - an experience that differentiates an organization from its competitors, increasing revenues through additional acquisitions, deeper relationships and account retention.
“A unique feature of Econiq is its ability to track and monitor not just results but also behaviors, identifying frontline training and coaching needs. It makes sense to provide our clients with an option to fulfill that need with a first class sales management and training program like Beacon's Sales Coach” said Colin Piper, president of Econiq.
“Beacon Sales Coach is the ultimate in sales management flexibility and convenience. With more than 50 sales meetings and 24/7 online availability, Sales Coach lets organizations choose their topic and their timeframe. No matter what your goal is, we have a meeting to help you achieve it&rdquo,; said Kathy Shea, President & CEO of Beacon and Company.
About Econiq
Boston-based Econiq provides financial institutions with an innovative solution to improve frontline sales effectiveness and productivity at the point of customer contact. The Econiq product is based on proven concepts and works in concert with existing systems and processes to help financial institutions capitalize on frontline sales opportunities, maintain a knowledgeable frontline staff and improve overall frontline performance in order to maintain and grow account relationships. The product is designed using patent pending technology that 'listens' to various applications, tracks and trails process flows and events, and also analyzes critical steps in each process, allowing the financial institution to achieve greater sales effectiveness and financial benefit.
For more information about Econiq and its solutions, please visit the company’s Web site at www.econiq.com.
About Beacon and Company’s “Sales Coach”
Beacon Sales Coach is the proven, easy to use online sales management process banks and credit unions use to build sales skills and increase profits. Each meeting includes tips on preparation, conducting the meeting, gaining staff commitment and coaching for success. Companies will grow relationships and maximize revenues by targeting customer retention, cross-selling and acquiring new business. Beacon and Company is headquartered in Dartmouth, Massachusetts. Additional information about Sales Coach and Beacon’s customized consulting services is available at www.beaconandcompany.com.