
Boston MA, September 23, 2008 – Econiq, the innovator in frontline sales effectiveness for banks today announced the release of Sales Coach as part of the Econiq solution.
Econiq’s unique opportunity and interface management system delivers hundreds of tailored frontline sales opportunities and allows retail banks to rapidly automate, monitor, and improve frontline customer sales behavior in branches and call centers: all without impacting mission-critical systems or staff resources.
Econiq Sales Coach, released today as part of the overall Econiq solution, allows managers, trainers and sales coaches in banks to easily identify and understand the performance and behavior of individual frontline staff members, monitor trends over time and engage directly with frontline staff members to deliver personalized coaching and training that will improve their sales effectiveness.
Colin Piper, President Econiq Inc commented “Econiq’s unique tracking system already delivers 360 degree frontline visibility allowing executives to monitor frontline performance and behaviors. Today’s launch of Econiq Sales Coach greatly enhances the bank’s ability to use this information in practical and measurable ways to improve sales skills across the organization, resulting in dramatically increased referrals and sales and more empowered and motivated staff”.
Econiq’s unique opportunity management system captures, measures, interprets and actively responds to sales opportunities, then reports in real time, allowing business managers in banks to differentiate their offerings not just by product features and pricing, but more importantly by understanding the sales behaviors of both customers and staff and being able to intervene to maximize sales effectiveness.
Unlike traditional CRM or branch automation systems Econiq helps spot sales opportunities, traps the information customers freely give you, uses this information to prompt real-time recommendations, and tracks the results giving management full visibility into all aspects of frontline behavior - all without replacing your current systems.
Boston-based Econiq provides financial institutions with an innovative solution to improve frontline sales effectiveness and productivity at the point of customer contact. The Econiq product is based on proven concepts and works in concert with existing systems and processes to help financial institutions capitalize on frontline sales opportunities, maintain a knowledgeable frontline staff and improve overall frontline performance in order to maintain and grow account relationships. The product is designed using patent pending technology that 'listens' to various applications, tracks and trails process flows and events, and also analyzes critical steps in each process, allowing the financial institution to achieve greater sales effectiveness and financial benefit.
For more information about Econiq and its solutions, please visit the company’s Web site at www.econiq.com.