Media Coverage

Sales Culture Is Not Built in a Day

ABA Bank Marketing, November 2006, Page 29

The key to bringing a bank's entire sales force up to speed- turning "average" into "steller- is through frontline behavior monitoring and the systematic implementation of improvements. A sales culture is cultivated through subtle behavior changes aided by technology tools.

Terrence Roche, principle at Cornerstone Advisors, charges banks in his article, "The Marriage of CRM and Culture" with "looking at the [CRM] capabilities emerging and begin asking how they can be deployed in a way that will add value and is consistent with [bank] goals and culture."

About Econiq

Boston-based Econiq provides financial institutions with an innovative solution to maximize competitiveness and productivity at the point of contact by enhancing frontline sales effectiveness. The Econiq product is a comprehensive enterprise software solution based on proven concepts that help financial institutions capitalize on frontline sales opportunities, maintain a knowledgeable frontline staff and improve overall frontline performance in order to maintain and grow account relationships. The product is designed using patent pending technology that enables users to listen to various applications, track and trail process flows and events, as well as, analyze critical steps in each process, allowing the financial institution to experience greater sales effectiveness and financial benefit.

For more information about Econiq and its solutions, please visit the company's Web site at www.econiq.com.